3 Ingredients for
Great Advocacy

From 25 years of leading policy advocacy, I’ve learned that several things are absolutely essential for success:

Back to Insights
#1

Select your goal very carefully—if it’s too big you’ll run out of money before you achieve it. If it’s too small it won’t have a meaningful impact on the problem you’re trying to solve.

#2


Recruit a team with a sixth sense for the art of advocacy, not just the hard technical skills needed to do the job (which should be non-negotiable). Great advocacy is an ever-changing mix of politics, personalities, and positioning. The best advocates see the open windows where others do not.

#3


Keep your resources flexible and your strategies highly responsive. Too many advocacy plans are a list of events and publications, which while important, are rarely the keys to influence.

Policy advocacy isn’t easy, but it's worth it because its effects are transformational. When we change a law or policy—at the international, national, or local level—it can affect the lives of millions of people at once.